By embracing fans numerous and demographics, striking a fair balance between consistency and adaptability and taking the time to listen to customers Seglar has found a way to keep its interlocking bricks in the hands of millions. 2 weeks . model that other companies will need to follow, says McKee.
Which wanted to 1948, Ole Kirk Kristiansen and his workshop had just started producing a range https://lego-x.com/2019/10/03/lego-and-a-leading-position-of-vdr/ of wooden gadgets. It had not been until the following 365 days that they initiated using a new plastic-injection rounds machine to make plastic stones, which rapidly gave these people an advantage more than their competition in the flourishing post-war market.
In 1949, they set about producing the bricks with studs with them to enable them to content together. It was a key version, making the bricks much more stable and sturdy. Later, in 1958, they produced a major improvement with the intro of what is known as the “stud and coupling system”, which in turn ensures that each and every Lego stone fits with any other packet. These two vital iterations happen to be why Lego sets developed 40 years previously still interlock seamlessly with those constructed today.
Over time, Lego comes with kept their finger within the pulse of pop culture by joining up with big-name franchises such as Star Wars and Harry Potter. It has also accepted the community of adults which can be fans of the brand, known as AFOLs (Adult Followers of Lego), with a choice of sets including the Back to the Potential DeLorean time machine and a set of feminine Nasa researchers.